00. UK · WORKING GLOBALLY

● Available for select work

Brand, web and
product designer
for startups.

Hi, I'm Linda! I'm a senior designer with 10+ years building brand identities, digital products and social experiences for startups and tech-led businesses.

10+

Years in practice

130+

Projects Delivered

LogoLounge

Published — Books 14 & 15

01. — Practice

What I do.

S/01

Brand Identity

Brand identity design for startups, SaaS and technology companies — logo systems, wordmarks, visual identity, brand guidelines, and the print, social and exhibition graphics that bring a brand to life.

S/02

Web & Product Design

Product and web design for SaaS, AI and consumer apps — marketing sites, web and mobile app UI, design systems and end-to-end product flows, from first wireframe to launch.

S/03

Illustration & Art Direction

Art direction and custom illustration for brands and campaigns — iconography, pattern systems, editorial artwork and collectible / NFT design, used across product, web and launch work.

S/04

Presentation & Editorial

Investor decks, pitch decks, capability documents and research reports — typography-led, considered and on-brand, designed to help technology companies tell a sharper story.

02. — Selected

Selected
Work.

A short edit from the past five years — identity systems, product surfaces and campaigns built with founders and in-house teams.

Horizen

Brand Design · Visual Identity System · Website

Full brand system for an onchain privacy network, including logo, motion, colour and type, plus social, presentation and merch assets.

Horizen Labs

Brand Design · Visual Identity System · Website

Research-led identity for Horizen Labs, extending Horizen's system with gradient marks and assets across video, presentations and merchandise.

Sapien

App UX/UI

UX/UI for Sapien's AI trainer platform, with gamified flows for finding tasks, tracking progress and getting paid.

Liqd

Brand identity

Brand identity for Liqd, featuring a koi carp character and bold purple palette, built to sit within parent brand Ink Games.

Outerlands Capital

Visual Identity · Editorial

Brand identity for a research firm, with a chart-tested palette legible in print, on screen and in greyscale.

The Way Reiki

Visual identity

Brand identity for a Reiki practice, featuring an owl mark symbolising wisdom in an earthy, calming palette.

Bright Mind Academy

Brand identity · Campaign

Self-directed brand and campaign system for a Web3 education platform, created for my AI-Aided Graphic Design certificate.

03. — About

I help startups and technology companies turn complex ideas into brands, products, and experiences that feel clear, credible, and memorable.

Over the last decade I've worked across identity, product design, websites, presentations, and launch campaigns — usually somewhere between strategy, design, and figuring out how to make things feel a little less complicated.

10+

Years Experience

Integrated

One designer, end-to-end

2×

Featured in LogoLounge

Human

Creativity, accelerated by AI

04. — Contact

For new ideas, projects & opportunities

linda@lrcreativestudio.com

Elsewhere

Now

Working with startups and product teams across branding, product design, and creative direction.

Brand, web and product designer for startups.